The Tao Of Dating
Free Sample #2

"Making the Neurochemistry of Attraction Work For You"

The physiology of attraction

On a fundamental level, feelings are created by neurotransmitters. In her book Why We Love, Helen Fisher divides love feelings into three categories: lust, romance, and long-term attachment. Romance can trigger lust; lust can also trigger romance, but to a lesser extent. Attachment is a byproduct of lust and romance over the long term. The hormone primarily responsible for lust is testosterone; adrenaline is also involved in mediating lust and short-term attraction. Romance (a.k.a 'being in love') is mediated by dopamine and norepinephrine. Attachment is mediated by oxytocin in women and vasopressin in men. The table below summarizes the various hormones and neurotransmitters involved in love feelings and how each one is evoked. Don't worry too much about which action evokes which substance; just know that all of the substances in the end increase attraction in some way.

Substance Evoked by Extra features
dopamine Novelty can increase testosterone levels
adrenaline danger, excitement thought to mediate love at first sight
norepinehphrine stimulants, novelty  
oxytocin (in women) nipple & genital stimulation, orgasm, touch creates long-term bonding
vasopressin (in men) genital stimulation, touch, dehydration  
PEA direct eye-gazing mediates rapid attraction

Phenylethanolamine (PEA) is a particularly interesting chemical stimulated by looking directly into the eyes of another person. One study showed that looking directly into the eyes of a member of the opposite sex for just two minutes engendered passionate feelings in both people (Kellerman et al., 1989).

Without getting into too much scientific detail (for that I highly recommend Helen Fisher's books), just by looking at the table above we can reach some powerful conclusions. Dopamine, adrenaline, norepinephrine, oxytocin and PEA mediate attraction-related feelings. So to evoke those feelings, you want to engage in novel, exciting, physically and emotionally arousing activities, and pepper those activities with touch and direct eye-gazing. If you try to do those all at the same time, you may feel overwhelmed and look silly to boot. Better just to know that these are the things that you should be doing, and do them regularly until they are second nature.

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